After a little over a year in business, I realized my branding didn’t adequately reflect me or the way I wanted to portray my business. When I first started out, I was still deciding what areas of photography I wanted to specialize in: families, weddings, newborns, seniors, etc. However, as the year went on, I realized I really loved photographing two specific subject genres: couples + high school seniors. I wanted my new brand to draw fabulous clients to me, and I wanted potential clients to have the opportunity to get to know me as much as possible before booking me. I also wanted to eliminate my flash website and replace it with something mobile-friendly that potential clients could view on their smart phone.
I worked with the fabulous Krista Jones to re-design my logo and marketing collateral: website, business card, and thank you card. The experience was so easy and pleasurable; Krista really “got me” and the style I was going for. I knew my target audience would be female: either high school seniors or brides. I wanted something classic and modern, yet fun and little quirky at the same time. And Krista delivered just that! My site uses classic fonts with classic colors like gray and black with the pop of pink to give it the fun factor! I think it portrays myself and my brand perfectly!